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UPM Raflatac promotes new area sales director

Al Bever has worked in UPM Raflatac’s North America sales organization since 2004, most recently serving as a senior area sales manager.

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By: Greg Hrinya

Editor, Label & Narrow Web

UPM Raflatac’s Al Bever has been promoted to the role of area sales director, Midwest in North America. Bever has worked in UPM Raflatac’s North America Sales organization since 2004, most recently serving as a senior area sales manager. When not on the road, Bever works out of a home office in Kansas.

Bever brings to the position more than 30 years of industry experience, and with nearly 15 years spent at UPM Raflatac working in sales, business development and sales management during that time. He holds a Bachelor’s degree in Economics from the University of Nebraska.

“I am both honored and excited to take this next step in my career with UPM Raflatac,” Bever says. “For nearly 15 years, I have worked diligently to not only build our customer base of printers and converters and bring added value, but to help our customers grow their own businesses and build their brands among end-users.”

“We are very pleased to have found an excellent internal candidate in Al to lead the Midwest Area Sales team. Al has served our company very well over the years, and I am confident his sales expertise and proven leadership will allow us to continue to grow our business and enable us to achieve our ongoing targets,” adds Tim Kirchen, Executive Vice President, Americas, UPM Raflatac.

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